Author: Bruce Zetter

6 ways to stifle a culture of innovation

Extinguishing innovation
The bigger the idea, the greater the risk of failure.

Bruce Zetter, PhD, is the Charles Nowiszewski Professor of Cancer Biology at Boston Children’s Hospital and Harvard Medical School and a member of Boston Children’s Vascular Biology program. He has made significant contributions to cancer research and worked as Chief Scientific Officer at Boston Children’s Hospital.  A frequent advisor to biotechnology and pharmaceutical companies, Zetter will be master of ceremonies at Boston Children’s Hospital’s Global Pediatric Innovation Summit + Awards (Oct 30-31, 2014).

By now, we have all seen a surfeit of articles on how to foster a culture of innovation in the workplace. Unfortunately, with our words, actions and tone of voice, most of us do just the opposite; we stifle innovation at every turn.

For the record, I run a cancer research lab at Boston Children’s Hospital, and innovation is our stock-in-trade, the one quality on which our performance as scientists is measured. There are no silver medals for coming in second in science. Yet even professional innovators can stifle the creative urge in their colleagues, their direct reports and even in their supervisors.

It’s easy to thwart a culture of innovation. Here are a few ways it can be done:

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