
The term disruptive innovation – introduced by Harvard Business School’s Clayton Christensen in a 1995 article — has been used by technology-development stakeholders to describe radical innovations and their implications for market entry strategies. Christensen describes the term on his website:
“An innovation that is disruptive allows a whole new population of consumers access to a product or service that was historically only accessible to consumers with a lot of money or a lot of skill.”
Last week I heard Christensen speak at an event hosted by Vodafone, …