Stories about: direct-to

Consumerizing medicine: Are patient-initiated blood tests the future?

 

pink blood

The traditional model of health care has always been pretty linear: 1) observe your symptoms; 2) schedule a visit with your doctor; 3) meet with your doctor, answer questions, possibly have bloodwork or other testing; 4) follow your doctor’s advice.

But what if by the time you see the doctor, it’s too late to head off a serious medical problem? What if your doctor orders a blood test, but the closest lab is a 45-minute bus ride away, will charge a significant co-pay and closes at 5 p.m.?

The biomedical technology company Theranos has set out to upend this traditional model, simplifying the blood-testing process and giving individuals more control. The company’s goal is to establish wellness centers within five miles of every American, where anyone can order from a menu of blood tests with or without a doctor’s order. Walgreens already has 21 operating centers.

Read Full Story | Leave a Comment